You cleaned your list. No bounces. No catch-all risks. But your emails still land in the spam folder. Why? Because your spam score is too high.
Spam filters don't just check your email list — they scan your content, links, sender domain, and authentication before deciding: inbox or spam. Here's how to check your score and fix it before your next campaign.
Paste your email content into Floy's Spam Score Checker. Get an instant score and fix red flags before you send.
Check My Spam Score (Free)A spam score is a rating that predicts whether your email will be flagged as spam. It's calculated by spam filters (SpamAssassin, Barracuda, etc.) based on dozens of signals:
Spammy words ("FREE", "ACT NOW", "100%"), excessive caps, too many links, suspicious attachments, and broken HTML.
Does your domain have SPF, DKIM, and DMARC configured? Missing records are a massive red flag for inbox providers.
Has your sending domain or IP been blacklisted? Have previous campaigns from this domain generated spam complaints?
Do people open and reply to your emails? Low engagement + high deletion rate = spam folder.
Different tools use different scales, but here's what the numbers generally mean:
The #1 reason legitimate emails go to spam is missing or broken email authentication. These three DNS records tell inbox providers that you are who you say you are:
| Record | What It Does | Without It |
|---|---|---|
| SPF | Lists which IP addresses are allowed to send emails from your domain | Spam filters can't verify the sender → spam |
| DKIM | Adds a digital signature to your emails so providers know they weren't tampered with | No proof the email is authentic → spam |
| DMARC | Tells providers what to do if SPF or DKIM fails (reject, quarantine, or allow) | No policy = providers make their own decision → often spam |
If you use Google Workspace, Outlook, or a cold email tool (like Lemlist or Instantly), they usually set up SPF and DKIM for you during onboarding. But always verify — one typo in your DNS record breaks everything.
Follow this checklist before every campaign:
mail-tester.com (free) or check your DNS records manually. Fix any failures.Floy scans your email content for spam triggers, checks your authentication, and gives you an instant score. Fix issues before they hurt your domain.
Check My Spam ScoreClean up these common mistakes and watch your spam score drop:
| Trigger | Bad Example | Fix |
|---|---|---|
| Spammy words | "FREE", "GUARANTEED", "NO OBLIGATION" | Use natural language. Avoid all caps. |
| Excessive links | 7+ links in a short email | Maximum 1–2 links per cold email. |
| Link shorteners | bit.ly, tinyurl.com | Use your full domain URL instead. |
| Misleading subject | "Re: Your inquiry" (when there was none) | Be honest. Use clear, relevant subjects. |
| Attachments | PDFs, ZIPs in cold emails | Host files online and link to them. |
| Missing unsubscribe | No way to opt out | Always include a visible unsubscribe link. |
| Image-heavy email | One big image, no text | Balance text and images (80/20 ratio). |